What it costs — in writing.
Commercial and business sales, priced plainly. Here's exactly how the fee works and what's included.
Alan R. Hernandez charges a 5% success fee plus a $1,000 transaction fee on commercial and business sales, paid at closing. A $750 monthly retainer covers your listings on LoopNet, Crexi, BizBuySell and CommGate, and every retainer payment is credited toward the success fee. The $2,500 onboarding fee is waived for first-time clients.
The fees
Onboarding & setup
$2,500 one time
Sets up the entire marketing system for your sale — waived for first-time clients.
Success fee
5% of the sale price
Paid at closing — only when your property or business sells.
Transaction fee
$1,000 at closing
One flat fee on every commercial sale. So the fee is 5% plus $1,000, at closing.
Monthly retainer
$750 per month
Covers your listings on LoopNet, Crexi, BizBuySell and CommGate. Every payment is credited toward your success fee — deducted from what you owe at closing, so you never pay twice.
Buyer's broker
3–5% negotiated separately
And zero when the buyer comes without their own broker — you pay only our fee.
If you cancel
$2,500
Cancel any time. You keep the marketing materials and your website for as long as you keep the $750 monthly retainer.
What you'd owe at closing
An example with six months of retainer paid ($4,500) — every dollar of it comes off what you owe at closing.
| Sale price | Success fee 5% + $1,000 | Less retainer paid | Due at closing |
|---|---|---|---|
| $500,000 | $26,000 | −$4,500 | $21,500 |
| $1,000,000 | $51,000 | −$4,500 | $46,500 |
| $2,000,000 | $101,000 | −$4,500 | $96,500 |
Buyer's-broker compensation (3–5%, or zero with an unrepresented buyer) and your own closing costs are separate. Terms: 1-year minimum listing term — and you can cancel any time.
Paid by Alan upfront — at no cost to you
Your listing website, your own Mia (the AI that answers buyers 24/7) and its upkeep, and your professional photography, video, 3-D tour and drone shots. Alan pays for all of it upfront. That's what a partner does.
A buyer without a broker keeps more with you
When a buyer comes to us directly, without their own broker, there's no buyer's-broker fee to pay — you pay only our success fee. On a $1,000,000 sale, that's $30,000 to $50,000 that stays with you.
See everything the marketing includes, or how a business sale works.
Frequently Asked Questions
How much does a business broker charge in Houston?
Fees vary by broker. Alan R. Hernandez charges a 5% success fee plus $1,000 at closing on commercial and business sales, with a $750 monthly retainer that is credited toward the success fee and a $2,500 onboarding fee that is waived for first-time clients.
Is the monthly retainer on top of the success fee?
No. Every $750 retainer payment is credited toward your success fee and deducted from what you owe at closing, so you never pay twice.
Do I pay a buyer's broker too?
If the buyer has their own broker, buyer's-broker compensation of 3–5% is negotiated separately. If the buyer comes without a broker, there is no buyer's-broker fee — you pay only Alan's success fee.
Can I cancel?
Yes, any time. The cancellation fee is $2,500, and you keep the marketing materials and your website for as long as you keep the monthly retainer. Listings carry a 1-year minimum term.
Thinking about selling your property or business?
A confidential conversation with Alan is the first step — no cost, no obligation.